How to Use Inbound Content Marketing "Process" to Generate Sales Leads for your small business

We took some notes on this video about content marketing. We hope you enjoy Seab RedFearn's process for how he uses Inbound Marketing for his agency. How To Use Inbound Content Marketing To Generate Sales Leads. 

Tools for Inbound Content Marketing

Create your buyer persona bible

Research tools: Research tools: Google, job descriptions, company data, surveys

Keyword & content opportunity research

Research tools: Ahrefs, SEMRush, Google Search Console, Answerthepublic.com, Uber Suggests

Creating your content calendar

Tools used: Lucid Chart, Google Docs

Create, publish and monitor your assets

Tools used: ShopfiyWordpress, Joomla, HubSpot, Google Analytics, HotJar

  • Inbound content optimized for SEO, collect email (exit intent)

  • Create a content calendar (when, who, what)

  • Create, publish, monitor

  • Be patient (6-9 months)

  • ahrefs.com (keyword search tools)

  • Under 20 (difficulty), look at related terms

  • AnswerThePublic.com

  • WriterAccess.com ($100-$700) length

  • www.neilpatel.com/ubersuggest/

Inbound Marketing Content Planning Spreadsheet

using google sheet for inbound content marketing

Example of Lucid Chart for Inbound Marketing

Using lucid chart for inbound content marketing

Inbound vs. Outbound

Inbound


  • Blogging

  • Video

  • Social media marketing

  • Advanced content

  • SEO 

  • Paid advertising

  • Marketing Automation

Outbound


  • Television

  • Radio advertising

  • Print advertising

  • Telemarketing

  • Direct mail

  • Outdoors advertising (billboards)

Key questions you should be asking yourself during content marketing.

  • Who are they?

  • What are their pain points/challenges on a day to day basis?

  • How do they measure success (finance, lead generation, conversion)?

  • What jobs/tasks are they doing at work and home?

  • 3-5 touchpoint before a purchase decision is made

  • NBS - Never Be Selling

  • ABC - Always Be Helping

  • Define your Buyer Persona (detailed profile of someone you want to work with)

COVER YOUR BUSINESSES BLINDSPOTS IN JUST 5 MINUTES

Some useful courses on SEO

Top Online Courses for Entrepreneurs - Updated 2022 | Library of References
Curated Course List A curated list of the latest online self educational content. 🔖  P.S You'll want Bookmark this page...
The Underground SEO Secrets Course Review
Intro This recently published program called"The Underground search engine optimization Secrets" could be your answer to better rankings, but we...
How to setup your first Shopify Website
Having been through the launching procedure for a large number of Shopify sites, we have assembled a checklist to the...